The Good Business Podcast is a solo show with moi.
Each episode is a potent, occasionally cynical, info-rich lesson in business, ethics, marketing, and leadership with a sharp eye on classical business skills (with just a teensy bit of cultural anarchy).
I teach my very biggest and brightest work here so it can be accessible to everyone.
How to understand strengths and weaknesses | GB56
In this episode of The Good Business Podcast, I'm talking about good old traditional marketing stuff: SWOT Analysis. But of course, I have my own take on it. Here's what I'm including: What is a SWOT analysis? What you can do about it and/or what does it mean? How can...
The Gauntlet | GB55
In this episode of The Good Business Podcast, I introduce the topic of the "Gauntlet" (sometimes also referred to as the Crucible), a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growth when the...
Asynchronous Income vs Passive Income | GB54
What is "asynchronous income"? In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours....
You don’t have to be a commodity | GB53
How to know what you should commodify and what you shouldn't. In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. First, I clarify what I mean by commodity, and what's the difference between...
Let’s talk about ethical marketing | GB52
What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing? Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical,...
Offer Design Part 5: Does your offer make the world better? | GB51
Does your work make the world a better place? When you think about creating an offer, do you think about the impact of what you're doing? And how do you think about it?In this episode, I talk about how to consider impact when it's not always straightforward. Let's...
What I do and why I do it | GB50
Episode 50! Today we take a small break from our series on offer design and talk about, well, what I do and why I do it. In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching...
Offer Design Part 4: What does done look like? | GB49
Today's episode is part four in our series on offer design. In this episode we talk about: What does done look like? In other words, what does the end of a client relationship look and feel like? And how do you know when you are done? And are you even designing one...
Offer Design Part 3: Delivery on your terms | GB48
Today's episode is the third in our series on offer design. Let's talk about delivery! In this episode we talk about how when you have a client who objects to your format, delivering can get difficult. When you're designing an offer, make sure that you're delivering...
Offer Design Part 2: Good scheduling is good leading | GB47
Today's episode is the second in our series on offer design. And it's all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this...
Offer Design Part 1: Know your promise | GB46
Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It...
How to do AMAZING consults – Part 3 | GB45
Today, we're going to talk about how to bring it all home. This is a pretty straight forward closing. Episode Transcript: Welcome back to The Good Business Podcast. I'm your host Illana Burk. And today we are wrapping up our three part series on how to do an...
How to do AMAZING consults – Part 2 | GB44
This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...
How to do AMAZING consults – Part 1 | GB43
This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...
How to be responsible with words that matter | GB42
In this episode, we are talking about language and leadership. This is one of my favorite topics because we are going to talk about the words that need to fucking go.
But IS IT a revolution? Really? | GB41
In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m Illana Burk, your host, and...
Why nothing you do matters when nothing you do matters | GB40
In this episode, we're talking about impact. Do you feel like nothing you're doing matters? What if it doesn't? Without power, nothing you do matters. Episode Transcript: And welcome back to our ongoing leadership series. I’m your host, Illana Burk. I’m really...
What does it feel like to lead with power? | GB39
This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true. This week, I talk about powerless leadership and what it...
