The Good Business Podcast is a solo show with moi.
Each episode is a potent, occasionally cynical, info-rich lesson in business, ethics, marketing, and leadership with a sharp eye on classical business skills (with just a teensy bit of cultural anarchy).
I teach my very biggest and brightest work here so it can be accessible to everyone.
Offer Design Part 2: Good scheduling is good leading | GB47
Today's episode is the second in our series on offer design. And it's all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this...
Offer Design Part 1: Know your promise | GB46
Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It...
How to do AMAZING consults – Part 3 | GB45
Today, we're going to talk about how to bring it all home. This is a pretty straight forward closing. Episode Transcript: Welcome back to The Good Business Podcast. I'm your host Illana Burk. And today we are wrapping up our three part series on how to do an...
How to do AMAZING consults – Part 2 | GB44
This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...
How to do AMAZING consults – Part 1 | GB43
This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to...
How to be responsible with words that matter | GB42
In this episode, we are talking about language and leadership. This is one of my favorite topics because we are going to talk about the words that need to fucking go.
But IS IT a revolution? Really? | GB41
In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m Illana Burk, your host, and...
Why nothing you do matters when nothing you do matters | GB40
In this episode, we're talking about impact. Do you feel like nothing you're doing matters? What if it doesn't? Without power, nothing you do matters. Episode Transcript: And welcome back to our ongoing leadership series. I’m your host, Illana Burk. I’m really...
What does it feel like to lead with power? | GB39
This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true. This week, I talk about powerless leadership and what it...
Making peace with wanting power | GB38
Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it? Episode...
Identifying your leadership values | GB37
Today's episode is about identifying your leadership values. And not in a "Oh, I value honesty" version. It might not sound sexy, but it's essential. Episode Transcript: Hi everybody, and welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am...
The future of leadership | GB36
Today's episode is about the future of leadership. Leadership is broken. So what do we do about that? Episode Transcript: Hi, everybody, welcome back to the Good Business Podcast. I’m your host, Illana Burk, and I am delighted that you’re joining me today. Today, we...
What does leadership mean to you? | GB35
Today's episode is about leadership. What leadership is, what it isn't, what it means, and why it's important. Episode Transcript: Hi everybody, welcome back to the Good Business, I’m so glad you are here with me today. I want to start this conversation with something...
The power of constraint | GB34
Today's episode is about constraint. That's right. Constraint and scarcity and false scarcity. Ready? Episode Transcript: Hi everybody. And welcome back to The Good Business Podcast. I'm your host, Illana Burk. I am delighted to have you here today. And today I'm...
Be willing to tear it all down | GB33
Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we’re going to touch on that a little bit too. But today is really about making peace with something that we are told our whole lives, that we’re not supposed to make peace with, which is that something is not actually better than nothing.
What is your work ACTUALLY worth? | GB32
Do you know what your work is actually worth? How do you answer when someone asks why they should pay your rates? Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of...
Why you shouldn’t start a membership site | GB31
Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to...
Four not shocking disappointments in a time of crisis | GB30
Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community.
