The Good Business Podcast is a solo show with moi.
Each episode is a potent, occasionally cynical, info-rich lesson in business, ethics, marketing, and leadership with a sharp eye on classical business skills (with just a teensy bit of cultural anarchy).
I teach my very biggest and brightest work here so it can be accessible to everyone.
GB72: How to decide where to put your energy
Welcome back to Good Business. I’m your host, Illana Burk. Today, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be...
GB71: The credibility conundrum
Welcome back to the Good Business Podcast. I am your host, Illana Burk. And today, we're talking about credibility. What is it? Why do you need it? And how do you establish it in the age of the internet when you can barely believe anything that anyone says that...
GB70: The case for enough
Welcome back to the Good Business Podcast, everybody. I am your host, Illana Burk, and today we are talking about enough. So we begin with one word, and that word is more. That's what we're all supposed to want, right? More followers, more money, more success....
GB69: Why your offerings should reflect what’s best for you
We’re diving into a topic that might just flip the script on how you think about your offers: “Why Your Offerings Should Reflect What’s Best for You Before They Reflect What’s Best for Your Clients.” Sounds counterintuitive. I know. Well, stick around because I’m gonna break it down in a way that’s both practical and super powerful.
First, I’m going to talk about what all this has to do with niching and marketing, then I’ll explain exactly how to do this, and finally I’ll dig into how this improves your leadership positioning.
GB68: Working backwards to work forwards
Welcome back to the Good Business Podcast. I'm your host, Illana Burk. Today, we're diving into one of my favorite productivity tools, which, amusingly enough, isn't really a productivity tool at all. As a business coach, I often get questions about...
GB67: Rage, rage against the dying of the light
Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain...
Bad Idea Number Four: Everyone Can Own a Business | GB66
In this episode, I debunk the myth that everyone should own a business. Entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. Success in business isn't just about skills, but about being comfortable with constant...
Why we need to put our best stuff out for free | GB65
In this episode, we talk about why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable...
How to give feedback | GB64
In this episode, we’re tackling the often-dreaded task of giving feedback. We all know how important feedback is for growth, but delivering it in a constructive and respectful way can be a challenge.
Join us as we explore the art of giving feedback without being a jerk. We’ll discuss why feelings matter in business, the four key steps to giving effective feedback, and how to approach difficult feedback with empathy and honesty.
How to ask for and take feedback | GB63
Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the advice given, filter...
How to deal with business pauses | GB62
In the fast-paced world of entrepreneurship, taking a break can often feel like a foreign concept. The constant pressure to grow, scale, and make a bigger impact can make prioritizing personal well-being and life outside of work challenging. However, breaks and pauses...
The problem with most excellent plans | GB61
Ever plan an amazing business move but hit a roadblock? This episode tackles the "pothole" of poor planning for solopreneurs. Learn how to "right-size" your strategy based on your resources and set yourself up for sustainable success. Listen now! [NOTE: The text...
When to stick and when to bail | GB60
Feeling stuck in a business project that’s not taking off? This episode’s for you! We explore the often-overlooked skill of quitting and guide you through 4 key questions to help you decide when to persevere or let go. Learn to identify your true motivations, navigate self-doubt, and make choices that align with your goals and well-being. Listen to discover when to stick and when to bail!
You might not need a VA after all | GB59
Overwhelmed business owner? Stop! Hiring a VA might not be the answer. Learn how to ID expert vs. VA tasks & hire the right person for the job (without becoming a “shitty boss”). Listen in and get bonus tips in the show notes!
The most important 15 minutes of any client relationship | GB58
In this episode of the Good Business Podcast, we dive into the critical 15 minutes that can make or break a client relationship. Want to know why these first few minutes are so crucial, what should be included, and how to adjust if any steps are missed? Through clear...
Want better clients? Make more mistakes. | GB57
Today’s topic is mistakes in business. Why? We all make them. Good business involves managing both good and bad situations effectively, with elegance, education, confidence. This skill is often overlooked. Let’s explore common mistakes, how people typically handle...
How to understand strengths and weaknesses | GB56
In this episode of The Good Business Podcast, I'm talking about good old traditional marketing stuff: SWOT Analysis. But of course, I have my own take on it. Here's what I'm including: What is a SWOT analysis? What you can do about it and/or what does it mean? How can...
The Gauntlet | GB55
In this episode of The Good Business Podcast, I introduce the topic of the "Gauntlet" (sometimes also referred to as the Crucible), a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growth when the...
