The Good Business Podcast is a solo show with moi.
Each episode is a potent, occasionally cynical, info-rich lesson in business, ethics, marketing, and leadership with a sharp eye on classical business skills (with just a teensy bit of cultural anarchy).
I teach my very biggest and brightest work here so it can be accessible to everyone.
Why we need to put our best stuff out for free | GB65
In this episode, we talk about why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable...
How to give feedback | GB64
In this episode, we’re tackling the often-dreaded task of giving feedback. We all know how important feedback is for growth, but delivering it in a constructive and respectful way can be a challenge.
Join us as we explore the art of giving feedback without being a jerk. We’ll discuss why feelings matter in business, the four key steps to giving effective feedback, and how to approach difficult feedback with empathy and honesty.
How to ask for and take feedback | GB63
Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the advice given, filter...
How to deal with business pauses | GB62
In the fast-paced world of entrepreneurship, taking a break can often feel like a foreign concept. The constant pressure to grow, scale, and make a bigger impact can make prioritizing personal well-being and life outside of work challenging. However, breaks and pauses...
The problem with most excellent plans | GB61
Ever plan an amazing business move but hit a roadblock? This episode tackles the "pothole" of poor planning for solopreneurs. Learn how to "right-size" your strategy based on your resources and set yourself up for sustainable success. Listen now! [NOTE: The text...
When to stick and when to bail | GB60
Feeling stuck in a business project that’s not taking off? This episode’s for you! We explore the often-overlooked skill of quitting and guide you through 4 key questions to help you decide when to persevere or let go. Learn to identify your true motivations, navigate self-doubt, and make choices that align with your goals and well-being. Listen to discover when to stick and when to bail!
You might not need a VA after all | GB59
Overwhelmed business owner? Stop! Hiring a VA might not be the answer. Learn how to ID expert vs. VA tasks & hire the right person for the job (without becoming a “shitty boss”). Listen in and get bonus tips in the show notes!
The most important 15 minutes of any client relationship | GB58
In this episode of the Good Business Podcast, we dive into the critical 15 minutes that can make or break a client relationship. Want to know why these first few minutes are so crucial, what should be included, and how to adjust if any steps are missed? Through clear...
Want better clients? Make more mistakes. | GB57
Today’s topic is mistakes in business. Why? We all make them. Good business involves managing both good and bad situations effectively, with elegance, education, confidence. This skill is often overlooked. Let’s explore common mistakes, how people typically handle...
How to understand strengths and weaknesses | GB56
In this episode of The Good Business Podcast, I'm talking about good old traditional marketing stuff: SWOT Analysis. But of course, I have my own take on it. Here's what I'm including: What is a SWOT analysis? What you can do about it and/or what does it mean? How can...
The Gauntlet | GB55
In this episode of The Good Business Podcast, I introduce the topic of the "Gauntlet" (sometimes also referred to as the Crucible), a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growth when the...
Asynchronous Income vs Passive Income | GB54
What is "asynchronous income"? In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours....
You don’t have to be a commodity | GB53
How to know what you should commodify and what you shouldn't. In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. First, I clarify what I mean by commodity, and what's the difference between...
Let’s talk about ethical marketing | GB52
What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing? Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical,...
Offer Design Part 5: Does your offer make the world better? | GB51
Does your work make the world a better place? When you think about creating an offer, do you think about the impact of what you're doing? And how do you think about it?In this episode, I talk about how to consider impact when it's not always straightforward. Let's...
What I do and why I do it | GB50
Episode 50! Today we take a small break from our series on offer design and talk about, well, what I do and why I do it. In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching...
Offer Design Part 4: What does done look like? | GB49
Today's episode is part four in our series on offer design. In this episode we talk about: What does done look like? In other words, what does the end of a client relationship look and feel like? And how do you know when you are done? And are you even designing one...
Offer Design Part 3: Delivery on your terms | GB48
Today's episode is the third in our series on offer design. Let's talk about delivery! In this episode we talk about how when you have a client who objects to your format, delivering can get difficult. When you're designing an offer, make sure that you're delivering...
