The Content Series: Take responsibility for your words | GB15
Gone are the days of taking out an ad in the local newspaper to get foot traffic. When you start a business this day in age, you have to not only have something to SELL, you have to have something to SAY. Episode Transcript: I’m Illana Burk, CEO of Your...
The Content Series: Why telling the truth is the only content strategy left | GB14
Today’s episode is all about the last frontier of content marketing: The bold notion that you can tell the whole truth and people will buy whatever you’re selling. Episode Transcript: I’m Illana Burk, CEO of your life’s work shop, coached...
The Content Series: The Necessity Myth | GB13
Content is NOT just another task to be checked off the list. And it shouldn’t be something you do because you think you’re supposed to. Because it is not the only path to business building. Plenty of people thrive at their work without writing blog posts or starting...