Selling Basics Part 2: For love and money | GB06

Selling Basics Part 2: For love and money | GB06

Today’s focus is on how to love selling by loving your clients (or potential clients) first. Loving the people you’re selling to is a HUGE part of making selling into something you adore. It’s not just an esoteric concept. It’s crucial. If you want to not hate the...
Selling the right way: Part 1 | GB05

Selling the right way: Part 1 | GB05

Selling is a conversation. A communication. It’s how you show yourself to your community. The confusion happens when we see people we like, look up to, and respect using sales tactics that belie their stated mission. KEY POINTS: – There are only two effective...
Values and Value: The Center of EVERYTHING | GB04

Values and Value: The Center of EVERYTHING | GB04

Your values affect your your deepest work, how you make decisions, how you operate externally from yourself. It’s how you move through the world. Your value is how other’s experience it. Today’s episode is a deep-dive primer on why understanding both is...
The one thing to never compromise on | GB03

The one thing to never compromise on | GB03

Business is FULL of opportunities for compromise. Options. Bad advice. The kind that tells you it’s OK to sacrifice your values. And as business owners, we are often asked to bend, shift, stretch. Change what we KNOW to be true to fit “The Rules”....
The Power in The Process | GB02

The Power in The Process | GB02

Process goes WAY beyond systems setup. Today, we talk about how identifying the ways in which your process is slowing your growth can be one of the most valuable exercises you can do to thrive and grow.      Episode Transcript: I’m Illana Burk,...